Please fill out the questions
You will see the impact on your chosen answers directly in the illustration on the right.
Target group of the individual offering
Who is the main target group you are addressing with the individual offering?
B2B
B2C
B2B2C
1
Strategy Fit
Does your individual offering correspond to one or more of the strategic initiatives: „New Markets“, „Innovation“, „Digitalization“, and „Sustainability“?
2
Brand fit
Does your individual offering support the BASF brand promise like the One Word Equity „connected“, Value Proposition and Purpose „We create chemistry for a sustainable future”?
3
Risk
Can we exclude a higher risk, harming the BASF brand?
4
Growth potential
Is the association of your individual offering to BASF an advantage for your business and its growth potentials (new customers, competitive advantage, portfolio advantage, reputation, ...)?
5
Impact
Has the association of your individual offering to BASF a positive impact on your customers purchasing decision?
6
Credibility
Is BASF credible in the targeted market of your individual offering?
7
Assoziation
Does the BASF brand create positive associations desired within the target customer group?
Satellite Brand
Companion Brand
BASF Verbund Brand
